Entries in mattsnod (116)

Thursday
Jul012010

Commuter Tip

I've been riding NJ Transit for many years now. All groans aside about service and their latest mega-round of ticket hikes, I wanted to pass along a tip for times just like this.

And by this I mean the very end or beginning of the month. You know ... when there are 100 people in line to get their monthly pass, and you only have 4 minutes to catch your next train? Well, as you can see in this photo, this is the typical line for customers of the monthly pass. Long lines at both the ticket windows and at the ticket machines. 

Well, here's the little gem that I might regret passing along. Every one of these people is getting their tickets at the same place -- either at the main ticketing windows, the nearby machines, or at the machines that are on the outward-bound tracks. The tip is to go to the inward-bound tracks (the ones heading into NYC) during evening rush hour (and vice-versa). There's no one heading INTO the city during evening rush hour trying to get a monthly pass. As you can see from this picture, there's no one there! That's how I get my ticket -- lickety split.

Friday
Jun252010

The Activity of Music

If you're old enough (I'm days away from 40 now), you probably remember sitting around listening to music as something to do. You'd gather a couple of friends in your room, unseal the new "Kiss Alive II" LP (bad example?), and hang out ... just listening to it. It was an activity unto itself.

I recall spending endless hours soaking in Genesis's self-titled album "Genesis," and resetting that needle just to play it over again. And you'd listen to an entire side, if not the entire album, straight through. For one, albums were written back then to have a certain flow to them. Concept albums (recall Styx's "Kilroy Was Here") were meant to tell a story from start to finish. Second, it was kind of a pain getting up out of your bean bag chair to reset the stylus to change songs.

Now, I don't mean for this to be one of those old-fart-whiny posts about the good ol' days, but I do feel this has two consequences. First, I think it'll become even rarer that artists write albums in this way (thanks Green Day and the late, great Kevin Gilbert). Artists -- actually the record labels -- write songs nowadays just for the quick fix. It's formulaic. Throw together 10 pop tracks, 2-3 of which will be released as singles, and market the hell out of the artist until they're all dried up. Too many great artists have been consciously dropped from the marketing machine simply because they no longer have pop appeal (Fiona Apple, Tori Amos, Bleu, Björk, et al). Second, because listening to music is no longer a past time, truly great music today will be reduced to background noise in tinny earphones during a commute or a tune you can sort of listen to while you play your favorite iPhone game.

That's no sort of life for Ben Folds Five.

Saturday
Jun192010

Found My iPhone

I had my first real need to use Apple's "Find my iPhone" service, available through my MobileMe account (and now available as an app without the need for a MobileMe account).

After realizing that I had misplaced it, I roamed around the house with a cordless phone calling my cell phone. No luck. It was a busy morning, so I may have left the phone at either the gym, the bagel place, the dry cleaners, the Radio Shack, or the barber. I did not feel like retracing all of those steps, and then I realized I could just log onto my MobileMe account and have it find my phone for me.

When I activated it, I saw that it was still at my house but slightly off. Then I realized that I must have left in the car, which was parked two houses away. I told the service to send a tone to the phone for 2 minutes, along with a message that read, "Please give the phone to daddy." Sure enough, the phone was under the seat in my car. Must have slipped out of my shorts.

That service alone is worth the $99 a year I pay for MobileMe.

Wednesday
Jun162010

The Long Tail of Video

In "The Long Tail," Chris Anderson outlined the untapped audiences that exist beyond mass media targeting. Waves of consumers who participate in niche media and markets, in aggregate, can be greater in size and more valuable than the traditional "mass media" audience.

The same holds true for video as well. When people think of online video, two  sites come to mind: YouTube and Hulu. Indeed, both of those sites have a huge number of videos viewed per user (96 videos/viewer and 26.7 videos/viewer, respectively). However, a comScore study shows that more than half of the online video minutes viewed are being viewed on video sites ranked #26 and higher. The long tail of video site is garnering more than half the total online video viewing.

The important takeaway is that your online video strategy shouldn't begin and end with YouTube. As my colleague Paul Dyer points out, YouTube should be only one part of your video marketing mix. You need to be wherever people go to view video, and that isn't always YouTube.

Monday
Jun072010

New MS Office

Another new version of Microsoft Office is coming out on June 15. While I don't think they could have really improved the art of typing a letter beyond version Office XP (or even Corel WordPerfect 5.2), at this point, it's just fine-tuning the user interface and tools. And perhaps undoing mistakes from previous versions.

One happy addition I wanted to mention has to do with PowerPoint -- the plastic spork in the utensil drawer of presentation software. Microsoft has finally decided to allow actual embedding of video files into a presentation. No more links to video files that get broken once you move the file or try to e-mail it to someone else. Apple's presentation software, Keynote, has done that since version 1. Apple knew then that people don't care that presentations are larger than 100 MB anymore. People have USB nail clippers that hold more than that.

Another welcome -- and inevitable -- feature is their offering of a free, lesser-featured, online version of Office. This is a direct answer to upstarts like Google Docs and Adobe Buzzword. Looking 10 years into the future, I think it's a near certainty that document management will be done via cloud computing of some sort.

The other late-to-the-table addition to the application line is the ability to create PDF files of your documents. As the New York Times's David Pogue put it, "Welcome to 2005 Microsoft!"

The struggle over the past 10 years for Microsoft has been the adoption rates of their new versions. More than 50% of Microsoft Office customers today are using a version that's at least 7 years old. People just seem to be happy with what works and aren't willing to shell out another $120 for a few new buttons. However, Microsoft predicts high adoption rates with Office 2010.