Diesel Dressing Room Camera
Wednesday, May 12, 2010 at 12:04PM
Okay, it's not as scandalous as the headline may seem. Nothing perverted going on here. Diesel is taking advantage of the "haul videos" rage, where consumers videotape themselves trying on clothing, accessories, etc. to ask for their friends' opinions.
Diesel stores in Spain have installed Diesel Cams in their fitting rooms so that customers can take pictures of themselves trying on clothes and instantly post it to Facebook. I actually thought of this idea a couple of months ago, but I couldn't crack the 'creepy factor' of having a camera in a fitting room. Putting the camera not right in the dressing room (obviously) was the solution. Nicely done, Diesel.
They can hope that this instant feedback from customers' friends will help with upselling or will invite customers to try on even more clothes to get even more opinions. This will be an interesting model to watch.
Let me know if anyone has tried one of these out.
Matthew Snodgrass |
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