Entries in facebook (4)

Wednesday
May122010

Diesel Dressing Room Camera

Okay, it's not as scandalous as the headline may seem. Nothing perverted going on here. Diesel is taking advantage of the "haul videos" rage, where consumers videotape themselves trying on clothing, accessories, etc. to ask for their friends' opinions.

Diesel stores in Spain have installed Diesel Cams in their fitting rooms so that customers can take pictures of themselves trying on clothes and instantly post it to Facebook. I actually thought of this idea a couple of months ago, but I couldn't crack the 'creepy factor' of having a camera in a fitting room. Putting the camera not right in the dressing room (obviously) was the solution. Nicely done, Diesel.

They can hope that this instant feedback from customers' friends will help with upselling or will invite customers to try on even more clothes to get even more opinions. This will be an interesting model to watch.

Let me know if anyone has tried one of these out.

Friday
Feb052010

Teens Don't Tweet

It turns out that despite the buzz-building power that Twitter yields for things like Twilight, Miley Cyrus, and the Grammys, only 8% of teens are using Twitter. For a generation which has grown up digital, this is surprisingly low.

But it seems that teens --  the ones embracing texting and Facebook -- are not interested in being public. The online tools they do use let them stay connected but primarily within their own personal circles. This is consistent with a study last year that showed 85% of college freshmen had never used Twitter.

In related news, Facebook’s meteoric rise doesn’t seem to be slowing any time soon. It has just surpassed AOL as the 4th largest Web property in the world. With 469 million unique visitors in December, Facebook is on pace to surpass the #3 spot, Yahoo, within a year. And this from a company that has yet to offer an IPO.

Wednesday
Jul222009

Keep the Social in Social Media

As I get further and further engrossed in social media, I find that more of the little parts of my day are being taken up with Twitter updates, LinkedIn invitations, blog reading, Ning-checking, e-mail purging, Facebook friending, and every other sort of phrase that would have sounded strange ten years ago.

What I've discovered is that all of this has eaten into what I used to consider the "gaps" in my day -- my commute, TV commercial breaks, family functions, bathroom trips (sad, I know). What I'm realizing is that those little moments are the ones I'm now missing. Walking through Manhattan during my commute, I used to relish taking in the sights, sounds, and the general people-appreciation that went along with life in New York City. Now, that time is being taken up with podcasts, e-mail checking, texting, etc. In a moment of cognition while walking the streets of New York, I stopped to notice how many people walking by were on their cell phones. It was about half ... half!

Saddest of all, I feel I'm starting to miss out on the super-important parts of my life that, on the surface, may seem routine: my kids, my wife, church, friends -- the real connections that define and nurture me. That's why I'm making a renewed commitment to them, starting now. I see my children growing up so quickly and think, "I can remember when each of them could fit in my one arm." That time is gone ... forever. It only exists in my memories now. I can't risk losing out on present and future memories of my family that I'll carry with me to my grave.

The way I see it, at the end of my days, will I define the worth of my life by the time I spent with my family or by the number of Facebook friends I have?

Friday
Jun122009

Facebook Countdown

Well, the clock is ticking, folks. As of this post, there's just over 12 hours left until hundreds of thousands, if not millions, of Facebook users will try to claim their vanity URL. At 12:01 a.m. ET on Saturday, June 13, you can log onto facebook.com/username to claim a vanity URL (facebook.com/WHATEVER) for your profile or page that you administer.

My prediction is that Facebook will crash at exactly 12:02 a.m. -- no doubt. And perhaps, as John Battelle pointed out, we're making a bigger deal out of this than is necessary. Already, everyone's trying to grab up as many Twitter account names in the same fashion as they did with Web site names ten years ago. At any rate, I'll be online trying to get mine and will most likely be kicked off due to traffic.