MattSnodBlog

Imagine you're a consumer electronics company -- one of the biggest -- and you make the conscious decision each year not to go to the Consumer Electronics Show, the largest of its kind in the States. Apple does this, and it amazes me.

Nearly every other big (and medium and small) technology company feels that it's a business imperative to take a booth in Vegas each January ... but not Apple. Are they bold? Brazen? Stupid? Brilliant? What do you think?