Entries in christmas (3)

Sunday
Dec272009

Mucho Content

DateSunday, December 27, 2009 at 12:05PM

I was reading one of my kids' "fun facts" books (a good bathroom read), and came across a stat that make me take notice. It said that, in the Unites States, nearly 29,000 pictures are taken every minute. An estimate 822 pictures are taken each minute in Disney World alone!

That's an amazing amount of content that's generated every day ... every minute. After these past few picture-worthy days, I can see how I'm contributing to that number. It's an incredible amount of content that's being created, stored, and hopefully indexed. This will only help us form a tighter bond of world context, communication, and understanding.

With the content you're creating, are you sharing, contributing? And more importantly, are you backing up all of this digital content?

Merry Christmas!

by AuthorMatthew Snodgrass | CommentPost a Comment |
tagged , , , in
Wednesday
Dec032008

Charmin Restrooms

DateWednesday, December 3, 2008 at 11:14PM
Today, I took my youngest into New York City to see the Christmas sights. We hit Bryant Park, Grand Central Terminal, the tree at Rockefeller Center, and the Times Square Toys R Us. While in Times Square, my daughter, of course, had to go to the bathroom. Well what to my wondering eyes should appear but a big toilet installation from Charmin, called the "Charmin Restrooms." This is the third year of this promotion, and they outdid themselves this year. The space was amazing -- clean, happy, eventful, inviting -- all things you'd not associate with a public restroom. They even had an emcee hosting the space and notifying people when their restrooms were ready. Here's a video of a bit of the festivities: [youtube=http://www.youtube.com/watch?v=M71_t4pA_3Q]

I was truly impressed by this, especially having been to quite a few other New York City public restrooms (yech). It's hits all the sweet spots for effective brand marketing:

  • It's relevant.
  • It's where the audience already resides.
  • It's helpful.
This is also a perfect example of what Shelly Palmer refers to as WIWWIWWIW (what I want, when I want, where I want), which is especially funny when you know he pronounces it (wee-wee-wee). Finally, considering how badly my daughter had to "go," it should have been "what I need, when I need, where I need" or WIN-WIN-WIN (all pun intended). Line of the day ... "We've got the number one urination station in the nation."
by AuthorMatthew Snodgrass | Comment2 Comments |
tagged , , , in ,
Friday
Oct172008

Christmas in October

DateFriday, October 17, 2008 at 9:33PM

Believe it or not, I heard a Christmas song on the radio today. Yes, that's right -- it's October 17! Two weeks until Halloween. While driving this afternoon and scanning by 106.7 FM, a lite music station in New York, they actually played Bruce Springstein's "Santa Claus is Comin' to Town." When I was little, I used to love the all-Christmas-tunes block on Christmas Eve (and that was only in the eve, back then). Later, stations started it up in the beginning of December, then on Black Friday. Then it started getting ridiculous when we'd hear them before Thanksgiving, but this??? Get a grip, people. When I spoke with Dave and Matt Show co-host, Dave, about this, he surmised it was the establishment who ultimately owns the media wanting their faithful consumers to start thinking of spending in this time of financial crisis. You want the perfect gift for this holiday season? Then get some Swiss Francs.

by AuthorMatthew Snodgrass | Comment3 Comments |
tagged , in ,