MattSnodBlog

Now that the dust has settled after the Consumer Electronics Show last week in Vegas, perhaps the biggest news came in the way of 3D TVs. TV manufacturers, TV networks, and studios are looking to roll out the 3D experience, which has been reenergized by Pixar and the success of Avatar, to the home.

Early signs are that the technology works and is quite impressive visually. Pricing is actually in line with non-3D TVs. On the flip side, many people are now coming to the realization that no one wants to plop down on the couch to watch 30 Rock with clunky glasses on. I can't imagine a stranger scene than watching an NFL playoff game with the guys, only to look over to see them all wearing stupid glasses.

I think the real opportunity lies elsewhere. 3D TV will be a really cool and immersive experience for special events. Imagine a media briefing event or theme park instructional video, showcasing the highlighted video in 3D. This will create a truly memorable experience for those who are in situations where they're mentally prepared to wear 3D glasses. In the comfort of your home, I can see the kids losing them, the dog chewing on them, the batteries running out, them being just beyond arm's reach, and the list goes on. It'll be a novelty for the home but a real enhancement out of the home.