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As much of an Apple fanboi as I am, I must say that I really like Bing, Microsoft's latest search engine. It's simple, produces good results, and I get a kick out of the pleasant images they present you daily. After some initial critical success and a marketing surge by Microsoft, it quickly jumped to a 10% share of search, which is not an easy task, considering Google's standing dominance in that area.

However, the 6-month-old search engine seems to have leveled off, if not slightly declining. Mind you, the constant flow of Bing commercials seems to have trailed off, and Yahoo is now going some hefty advertising itself with its new (and confusing) $100 million campaign.

Source: StatCounter Global Stats - Search Engine Market Share

I can't imagine the stagnation is due to its usability. Pumping more marketing dollars behind it would certainly help to some degree. But what will it take for Bing to really make a dent in Google's market share? They essentially do the same thing, and they each have quite simple interfaces, unlike Yahoo. Even Yahoo's "compact view" is complicated.

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