Is Twitter Jumping the Shark?
Wednesday, October 14, 2009 at 2:18PM
Could The Fonz be donning his skis already? It seems that there's speculation that Twitter may be nearing its peak of interest, now that it's been reported that both Lily Allen and Miley Cyrus have cancelled their accounts. (Lily's still seems to be active yet update-less, however.) Miley did so in a very public fashion by creating a YouTube video explaining her exodus, to the tune of more than 3.6 million views, which is more than 15% of Twitter's monthly traffic alone.
I've noted that Twitter may be leveling off, and I never really thought it was a service that the Internet public at large would embrace. Mind you, I love Twitter. I find it so useful in my life -- both business and personal. I find out half my social media news via Twitter. But I represent a small swath of humanity out there who would really use Twitter, et al. No, my mom will never have a Twitter account.
I've heard that the average life cycle of social media sites/services is around two years. Well, we've hit the 2-year mark, and Twitter has seen its first decline in monthly traffic since its meteoric rise this year. I bet that Twitter will start rolling out new features at a hurried pace to increase its audience and start cashing in on it.

Matthew Snodgrass |
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