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Jul162008
Apple doing the right thing
Wednesday, July 16, 2008 at 3:18PM
Today, I received the below e-mail from the MobileMe team at Apple. In case you're not aware of MobileMe, it's Apple's answer to Microsoft's Exchange and the new version of their .Mac service. It basically allows your e-mail, photos, calendar, and contacts to stay in sync online, on your computer, and on your iPhone.
During the first few days of its rollout, it had quite a few glitches with certain services not working properly or, in some cases, at all. In fact, I had many problems trying to view my calendar online. With any new service, it's expected there may be a few hiccups (just ask Microsoft with any new OS update), but I do fault them for trying to roll this out the same day the 3G iPhone was introduced, new software was released for the old iPhone, and new iPhone applications were downloaded -- to the tune of over 10 million.
Where I do praise them here is their upfront, mea culpa approach to their communications. Perhaps they learned from the likes of JetBlue on how to be honest and contrite. Take a read, and I think you'll see what I mean.
tagged apple, iphone, jetblue, mattsnod, mattsnodblog, mobileme in Digital Marketing, Technology
apple, iphone, jetblue, mattsnod, mattsnodblog, mobileme in Digital Marketing, Technology 
Reader Comments (1)
They're still working out some kinks, but the Push technology for the iPhone is QUICK. I made an update to a calendar event on my Mac's iCal, did a Sync Now, and within 5 seconds, the change was on my iPhone, pushed wirelessly. That's impressive. Now, if they could only get the Mac to Sync faster to the "cloud" that would make things even easier. Nothing's more frustrating than making a change to someone's cell phone on your computer, closing down, and not having that update sync'ed everywhere else. Okay, there are a few things that are more frustrating than than.