Wednesday
Dec032008
Charmin Restrooms
Wednesday, December 3, 2008 at 11:14PM
Today, I took my youngest into New York City to see the Christmas sights. We hit Bryant Park, Grand Central Terminal, the tree at Rockefeller Center, and the Times Square Toys R Us. While in Times Square, my daughter, of course, had to go to the bathroom.
Well what to my wondering eyes should appear but a big toilet installation from Charmin, called the "Charmin Restrooms." This is the third year of this promotion, and they outdid themselves this year. The space was amazing -- clean, happy, eventful, inviting -- all things you'd not associate with a public restroom. They even had an emcee hosting the space and notifying people when their restrooms were ready. Here's a video of a bit of the festivities:
[youtube=http://www.youtube.com/watch?v=M71_t4pA_3Q]
This is also a perfect example of what Shelly Palmer refers to as WIWWIWWIW (what I want, when I want, where I want), which is especially funny when you know he pronounces it (wee-wee-wee). Finally, considering how badly my daughter had to "go," it should have been "what I need, when I need, where I need" or WIN-WIN-WIN (all pun intended).
Line of the day ... "We've got the number one urination station in the nation."
Well what to my wondering eyes should appear but a big toilet installation from Charmin, called the "Charmin Restrooms." This is the third year of this promotion, and they outdid themselves this year. The space was amazing -- clean, happy, eventful, inviting -- all things you'd not associate with a public restroom. They even had an emcee hosting the space and notifying people when their restrooms were ready. Here's a video of a bit of the festivities:
[youtube=http://www.youtube.com/watch?v=M71_t4pA_3Q]
I was truly impressed by this, especially having been to quite a few other New York City public restrooms (yech). It's hits all the sweet spots for effective brand marketing:
- It's relevant.
- It's where the audience already resides.
- It's helpful.
This is also a perfect example of what Shelly Palmer refers to as WIWWIWWIW (what I want, when I want, where I want), which is especially funny when you know he pronounces it (wee-wee-wee). Finally, considering how badly my daughter had to "go," it should have been "what I need, when I need, where I need" or WIN-WIN-WIN (all pun intended).
Line of the day ... "We've got the number one urination station in the nation."
tagged charmin restrooms, christmas, mattsnod, new york city in Digital Marketing, General
charmin restrooms, christmas, mattsnod, new york city in Digital Marketing, General 
Reader Comments (2)
For someone who was raised in the city but doesn't know much about it, I think this is really cool. I heard of the "public restroom" but had no idea how all out they went. If I do ever need to show the town off to any visitors this will be a great spot. Thanks for sharing Matt.
@Wally Yeah, seriously. Who'd have thought that a public restroom would be something New Yorkers could showcase??