Thursday
May222014

Content Capsule by NextWorks

Our company, NextWorks, has decided to put its money where its mouth is by having our main Content Capsule website be ... a content capsule itself. It's what we always tell our clients that you can do such a thing, so we've done it. You can check out the Content Capsule here and see how it seamlessly fits into a website here.

If you'd like to learn more, please get in touch. We'd be happy to provide you a demonstration.

 

Thursday
Mar062014

SxSW Best Bars, Restaurants, Panels & Pro Tips from W2O

If you're headed to SxSW and want to be in the know, check out this Content Capsule that will let you know the “best of” SxSW Interactive this year. The W2O Group team has put together a content capsule with lists of the best bars, restaurants, panels, videos, survival tips and more. Got additional goodness to add? Throw ‘em in the comments.

Click to find out what to do at SxSW 2014

Friday
Feb282014

Gay Rights Movement ... Moving Along

It dawned on me today that this is actually a pretty amazing time to live in, witnessing the evolution/progression of gay rights. You can clearly see the tide is turning:

 

I can only imagine this is similar to those who lived through the civil rights movement of the 50s and 60s. The devastating effect of racism and prejudice on our country and how oppositionists were in the majority, only to see their majority slip away as a result of brave individuals and enlightenment. That's what's happening today.

I wonder, will we look back on this time, years from now, celebrating our first gay president, the way we did our first black president? I certainly hope so.

Thursday
Sep052013

Football Is Upon Us!

Yes, it's that time again. Time for chips, beers, hollering at the television, ruined fantasy pick, and tired Tuesday mornings after an overtime MNF game. I could wax poetic about the upcoming season, the injuries, the predictions, but at work, we've taken a different twist and done a ranking of the NFL teams' social media presence.

The wizards at W2O Group analyzed the social presence of all 32 NFL teams to produce this list of the top 20 in another installment of W2O Ranks. You can find more details on the  methodology of the ranking here. You'll also see that this infographic is presented using my company's (NextWorks) technology, the Image Capsule. Just hover over the various interactive tags to see the teams' social channels.

And yes, given the chances my Philadelphia Eagles have this year, I'm glad to see they ranked at #6!

Friday
Jun212013

CitiBike NYC Reviewed

When the launch of the CitiBike NYC bike share system was announced, I was excited at the prospect but had low expectations for it actually working effectively. You know ... government being in charge of anything consumer-related.

But after a few weeks of using the new bike share that extends from just south of Central Park southward along into Brooklyn, I've been pleasantly surprised. The biggest shocker for me was that these bike dock stations are EVERYWHERE. It seems you can't go two or three blocks without running into a bike station, which is great, because if you get to one station that's out of bikes, there are usually two within a short walk that may have more available.

I recently received my annual membership kit ($95/year vs. $9.95/day), and here are some photos of the unboxing:


 

 

 

And now onto the pros and cons of CitiBike:
PROS 

  • MANY bike stations in the heart of Manhattan from south Central Park to Battery Park
  • Great alternative to the subway
  • Bikes are rugged, 3-speed bikes that are easy to hop on and go
  • Flashing white and red lights for nighttime biking
  • Bikes are simple to return to the docks
  • Good -- and simple -- mobile app

 CONS 

  • Check-out kiosks are bit cumbersome
  • Only one kiosks per bike location (these will get crowded when this really catches on)
  • Too many steps to checking out a bike at the kiosk
  • The touch-screen LCD at the kiosk is set too low (too low to bend over, too high to kneel)
  • First speed on the bike is useless -- it's geared too low
  • Card-swipe at the kiosk has been a bit wonky at times
  • Customers should be able to rent a bike through the mobile app and then have the app generate the 5-digit code that unlocks a bike (code is valid for 5 minutes)

I had never been a NYC bicyclist, and now that I am, I completely sympathize with those bikers who complain about the lack of bike lanes, the inattentive drivers, and daring pedestrians. It can be treacherous biking through Manhattan. I strongly urge you to reach the bike safety guide and to wear a helmet. There's no love for bikers on Broadway!