Wednesday
Jan272016

FDA Social Media Guidance for Pharma

In 2014, FDA issued two important sets of Guidance for Industry -- one for for Postmarketing Submissions of Interactive Promotional Media and one for Correcting Independent Third-Party Misinformation.

What I typically will do is go through these FDA guidance for social media documents and highlight the PDF to note the more important parts of the guidance. If you just have a few moments to skim through the document or need to refresh your memory on what they're about, these are the documents for you. And I promise, I'll get the next version out very shortly after the next one is issued.   For regular guidance on these topics, you'll want to follow Eileen O'Brien.

Highlighted version of Guidance for Industry: Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media for Prescription Human and Animal Drugs and Biologics

  

Highlighted version of Guidance for Industry: Internet/Social Media Platforms: Correcting Independent Third-Party Misinformation About Prescription Drugs and Medical Devices

  

Contact us if you’d like to learn more about these very important topics.

Friday
Sep192014

Why I Didn't Get the iPhone 6 Plus

This morning -- around 6:45 a.m. -- I approached the Apple Store at the Menlo Park Mall in NJ to buy the new iPhone 6 from Apple and came upon what was the longest line for an iPhone sale I've ever seen (I've seen a few). I briskly walked by throngs of people chatting, reading, and generally nerding-out at the prospect of getting this new device. To get an idea of the line, here's a picture of the mall map and the crazy-long line of people, some of which were asleep with pillows and blankets.

Figuring I'd be in line for a good 3-4 hours, I decided to forget it. I could wait ... or could I? This evening, I decided to head down to the Freehold Mall to resume my quest for this new must-have device. There was a line of around 50 people at the Apple Store, and word was, everyone was out of the iPhone 6 Plus. I headed to the AT&T Store around the way, which had a line of four people, and they had the iPhone 6 (no Plus).

While I was 90% sure I didn't want the Plus, I did go to the display to hold both options in my hand -- get a feel for it. My concerns that the Plus was too big were confirmed. Something about it just didn't feel right. It was like I was holding a smaller iPad Mini. And while some people (okay, many people) prefer the phablet size, I simply don't. For me, the screen would have to be so big that the keyboard is actually functional as a near-fullsize keyboard. That doesn't happen for me until we get up to the iPad, and I'm certainly not carrying that around in my front pocket.

So I'm happy with my purchase and will continue to live without screen-envy, since I'll just see everyone else as having pants-pocket-envy.

Some cool new features: 

  • Touch ID fingerprint recognition: Not new, but still a useful feature, saving valuable seconds!
  • Moving the power button to the right side of the phone is a natural placement for my forefinger.
  • The (again) rounded design fits more comfortably in your hand.
  • The camera is much better and has nice features: auto-HDR, time-lapse video, slo-motion video
  • New "Find my iPhone" feature, where it will send the location of your iPhone when its battery is near-dead. Could be a real life-saver for some people.

 

Thursday
May222014

Content Capsule by NextWorks

Our company, NextWorks, has decided to put its money where its mouth is by having our main Content Capsule website be ... a content capsule itself. It's what we always tell our clients that you can do such a thing, so we've done it. You can check out the Content Capsule here and see how it seamlessly fits into a website here.

If you'd like to learn more, please get in touch. We'd be happy to provide you a demonstration.

 

Thursday
Mar062014

SxSW Best Bars, Restaurants, Panels & Pro Tips from W2O

If you're headed to SxSW and want to be in the know, check out this Content Capsule that will let you know the “best of” SxSW Interactive this year. The W2O Group team has put together a content capsule with lists of the best bars, restaurants, panels, videos, survival tips and more. Got additional goodness to add? Throw ‘em in the comments.

Click to find out what to do at SxSW 2014

Friday
Feb282014

Gay Rights Movement ... Moving Along

It dawned on me today that this is actually a pretty amazing time to live in, witnessing the evolution/progression of gay rights. You can clearly see the tide is turning:

 

I can only imagine this is similar to those who lived through the civil rights movement of the 50s and 60s. The devastating effect of racism and prejudice on our country and how oppositionists were in the majority, only to see their majority slip away as a result of brave individuals and enlightenment. That's what's happening today.

I wonder, will we look back on this time, years from now, celebrating our first gay president, the way we did our first black president? I certainly hope so.