Wednesday
Apr062016

Come-and-Gone Technology

CueCatWe’ve all seen our fair share of technology that has gone the way of the dodo. Recall the CueCat. And yes, I still have my Sony MiniDisc player. But what about those Internet startups that were not long for this world, like Rdio, Amp’d Mobile, or eToys. I still long for the days of having Urban Fetch deliver me a pack of gum … in an hour … with a free cookie.

This article isn’t about them. It’s about those companies that are still hanging around, for some unknown reason, or making idiotic decisions with their services that are sure to put them on the death watch. For me there are a few big players, in particular, that really need to get back on the right track. They started out strong but have either languished on the vine or made some pretty dumb business decisions.

Slideshare

For me, this one tops them all. About a decade ago, when YouTube was just hitting its stride, other companies were either trying to be YouTube or trying to be "the YouTube of [FILL IN THE BLANK].” For Slideshare, they quickly captured the title of YouTube of Presentations. While the concept of sharing PowerPoint presentations with the world may seem painful, it was actually a great way of getting your company’s public content online. It also proved a great way of getting yourself into another Google search result slot with all of the presentations and PDFs you were uploading to Slideshare. They even had a few companies paying for the business-level service, which allowed them to upload private presentations with commenting disabled. That really answered a need for highly regulated companies like pharma and financial.

But then it all started to go downhill. They added video (why??). They kept changing how embedded private presentations can be displayed. Then they were acquired by LinkedIn, who made the brilliant money-making decision of … eliminating the paid service. What’s worst, perhaps, is what they didn’t do with the product. They failed to innovate or make any significant improvements over the years. The Slideshare of today is basically the Slideshare of nine years ago.

MySpace

Believe it or not, this is still a thing. They have settled comfortably into a purely music and lifestyle niche, but I never hear any of my friends (including the neck-beardy SXSW crowd) mentioning it … at all. And it’s a shame, because it did have potential to become what Facebook became, but a bad interface and too much customization by users with no creative ability ultimately killed it as a social network.

Twitter

Ah, Twitter. It’s just not what it used to be. In the early days, you could keep track of your closest Internet acquaintances, report on the mundane and momentous, and get breaking news before anyone else. Nowadays, it’s filled with bots and banality of the likes of Kanye West. Brad Colbow did a great comic on the sad regression of Twitter.


I asked some other friends on their list of companies that should have come and gone, too.

Christopher Penn, Vice President of Marketing Technology at SHIFT Communications says:

“The digital boneyard fills faster than ever. MySpace would be on my list of ‘well past its prime,’ but I’d also include Ello and Peach, which came and went. And Meerkat isn’t too far behind.”

Check out Chris’s latest book, Leading Innovation

John Havens, Founder of The H(app)athon Project says:

“In terms of services whose time has come and gone, Klout is a tool I'd like to see evolve. Initially used as a gauge for online influence, I found using the service to be quite depressing - I'd check it numerous times a day wondering how to increase my score. Some days, after I'd written an article for Mashable, for instance, my score would increase a lot and I'd feel important. Other days it would go down. While I think the notion of measuring influence in this way can be useful, for myself and I think many others, it deteriorates your feeling of worth and wellbeing. It also (for me) made my focus on sending messages more about volume versus context or quality. Sadly, I see this model continuing via services like Crystal that aggregates a person's online life (tweets, etc.) and through their algorithms matches people via a few popular personality profiles.”

Read John’s latest book, Heartificial Intelligence: Embracing Our Humanity to Maximize Machines

C.C. Chapman, Adjunct Professor of Marketing & Communications at Bentley University says:

“TrueTwit.com instantly comes to mind. I never understood why this service existed in the first place. Why would someone want to put a hurdle in the way of someone who has just opted in to see everything you say? It never made sense, and whenever I see someone still using it today I shake my head, laugh and unfollow them.”

You can find the many facets of C.C. on his website.

Matthew Snodgrass is EVP of Digital Marketing at NextWorks. He has two decades of digital marketing experience and offers counsel to numerous pharmaceutical companies.

Wednesday
Jan272016

FDA Social Media Guidance for Pharma

In 2014, FDA issued two important sets of Guidance for Industry -- one for for Postmarketing Submissions of Interactive Promotional Media and one for Correcting Independent Third-Party Misinformation.

What I typically will do is go through these FDA guidance for social media documents and highlight the PDF to note the more important parts of the guidance. If you just have a few moments to skim through the document or need to refresh your memory on what they're about, these are the documents for you. And I promise, I'll get the next version out very shortly after the next one is issued.   For regular guidance on these topics, you'll want to follow Eileen O'Brien.

Highlighted version of Guidance for Industry: Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media for Prescription Human and Animal Drugs and Biologics

  

Highlighted version of Guidance for Industry: Internet/Social Media Platforms: Correcting Independent Third-Party Misinformation About Prescription Drugs and Medical Devices

  

Contact us if you’d like to learn more about these very important topics.

Friday
Sep192014

Why I Didn't Get the iPhone 6 Plus

This morning -- around 6:45 a.m. -- I approached the Apple Store at the Menlo Park Mall in NJ to buy the new iPhone 6 from Apple and came upon what was the longest line for an iPhone sale I've ever seen (I've seen a few). I briskly walked by throngs of people chatting, reading, and generally nerding-out at the prospect of getting this new device. To get an idea of the line, here's a picture of the mall map and the crazy-long line of people, some of which were asleep with pillows and blankets.

Figuring I'd be in line for a good 3-4 hours, I decided to forget it. I could wait ... or could I? This evening, I decided to head down to the Freehold Mall to resume my quest for this new must-have device. There was a line of around 50 people at the Apple Store, and word was, everyone was out of the iPhone 6 Plus. I headed to the AT&T Store around the way, which had a line of four people, and they had the iPhone 6 (no Plus).

While I was 90% sure I didn't want the Plus, I did go to the display to hold both options in my hand -- get a feel for it. My concerns that the Plus was too big were confirmed. Something about it just didn't feel right. It was like I was holding a smaller iPad Mini. And while some people (okay, many people) prefer the phablet size, I simply don't. For me, the screen would have to be so big that the keyboard is actually functional as a near-fullsize keyboard. That doesn't happen for me until we get up to the iPad, and I'm certainly not carrying that around in my front pocket.

So I'm happy with my purchase and will continue to live without screen-envy, since I'll just see everyone else as having pants-pocket-envy.

Some cool new features: 

  • Touch ID fingerprint recognition: Not new, but still a useful feature, saving valuable seconds!
  • Moving the power button to the right side of the phone is a natural placement for my forefinger.
  • The (again) rounded design fits more comfortably in your hand.
  • The camera is much better and has nice features: auto-HDR, time-lapse video, slo-motion video
  • New "Find my iPhone" feature, where it will send the location of your iPhone when its battery is near-dead. Could be a real life-saver for some people.

 

Thursday
May222014

Content Capsule by NextWorks

Our company, NextWorks, has decided to put its money where its mouth is by having our main Content Capsule website be ... a content capsule itself. It's what we always tell our clients that you can do such a thing, so we've done it. You can check out the Content Capsule here and see how it seamlessly fits into a website here.

If you'd like to learn more, please get in touch. We'd be happy to provide you a demonstration.

 

Thursday
Mar062014

SxSW Best Bars, Restaurants, Panels & Pro Tips from W2O

If you're headed to SxSW and want to be in the know, check out this Content Capsule that will let you know the “best of” SxSW Interactive this year. The W2O Group team has put together a content capsule with lists of the best bars, restaurants, panels, videos, survival tips and more. Got additional goodness to add? Throw ‘em in the comments.

Click to find out what to do at SxSW 2014